Influencer Culture in the Church

Grady Connolly, a Gen Z Catholic influencer and digital strategist, shares key principles for discerning how to use social media well—especially when representing the Church. Drawing from his experience managing multiple social platforms for content creators and apostolates, Grady makes a bold claim: if influencers and digital missionaries aren't Christ-focused, they shouldn't be doing the work at all. In this episode, he unpacks the heart behind authentic digital ministry, tells the story of how he got started, and explains why everyone online has the power to influence others in ways they may never realize.

Grady Connelly is the founder of the Social Thomist, a Catholic social media company that works with clergy, theologians, and lay apostolates who share our mission of giving Glory to God and drawing people nearer to Jesus Christ.